Farming in Kenya is not as easy as people think. If you listen to the media today, you will hear of many successful stories, well don’t be confused if you are an aspiring farmer and think that you can generate fat incomes overnight. Many farmers have lost hope and gave up on farming because of such stories.

We all at one time reached that point where it seems like going forward is impossible. When you’re already overwhelmed, it’s easy to talk yourself into giving up on farming. However, giving up too soon could cause you to miss out on success. Hang in there you never know how soon you might start seeing progress and profits. Give it a little more time. Below are a few reasons that might help you keep on farming.

Read: What Is the Difference Between Agriculture And Agribusiness?

Farming Takes Time

If you hear successful stories on media, chances are that farmers in Kenya have done it before and it’s not their first agribusiness venture. Most successful farmers in Kenya whom I know are people who have tried, failed, tried, failed, and tried again and eventually succeeded. They didn’t call each iteration a failure. They called it a way to improve, because each test, each trial, gave them new information which influenced and improved the next model. Not getting it right the first time, or the 100th time, is not a sign that you should quit. It’s simply a way for you to keep learning how to do it better next time.

There is nothing like Instant success

We’ve all heard stories of the overnight rise to richness. But the truth is that what looks like an instant or overnight success is always preceded by years of struggle and work. There’s a long, hard road to success, but when success hits we only focus on the last mile or so. It looks so easy, and makes for such a great story, that we ignore the miles and miles of obscurity, difficulty, and perseverance required to get to that hill top of glory. Those stories make us feel that if we haven’t achieved a high level of success in a matter of days or months, we must be doing something wrong. And we are: we’re listening to make-believe stories as if they were guidelines to how life works.

The most valuable things Takes Time

People and especially Kenyans like easy, comfortable, familiar things. That’s because we tend to be lazy, and we don’t want to put forth the effort required to do difficult things. Because we shirk from the effort, we go to great lengths to convince ourselves that we don’t need that goal… whatever it is. We pretend that we’re satisfied with the easy things, but we know the truth. The best things, the things that matter most, are the most difficult.

Read: I don’t have capital to start my agribusiness venture how do I start from scratch?

Try the right thing

If you’re trying and failing, perhaps you just haven’t tried the right thing, crop or activity yet. Don’t judge yourself and quit on life and on your goals because you’ve failed in one area, or even several. Every time you try and fail, you learn something about yourself, about life, and you gain experience that can help you to do better next time. So press on. Try something different, and don’t let past failure keep you from future success.

Persistence matters more
If you feel like you aren’t good enough, or talented enough, remember this: there are plenty of supremely talented people out there working at dead-end jobs, not using their talents. Talent is great, but without tenacity, talent won’t get you very far.

I know, I know: the overnight success stories. Right. But there’s a backstory to those, remember? And the backstory is the tenacity that kept that talented person pushing forward, long before success “hit.” Success doesn’t hit, or happen. Success is something you reach by hard work and determination. So hang in there, and stay tenacious.

Your past does not determine your future

For you to succeed, your desire for success should be greater than your fear of failure. Many great successes were once known as big, sad, sorry failures. Every amazing entrepreneur was once a shaky little start-up. Every great farm was once a small plot. And 99.9 percent of the time, their first attempts were not their best. But they didn’t quit. They pushed through one bad draft after another, one business flop after another, until they learned enough and tried enough that they succeeded. Each failure teaches you. Each attempt can give you valuable insight into how to do better next time.

No one is doomed to repeat what didn’t work in the past. It’s a gift in disguise; a gift to look back and learn the mistakes from your past. You never know, the past might be the thing that will guarantee you your future.

Success is coming, just hang in there! Don’t Quit Farming!

 

One thought on “I Have Been a Good Farmer Why Aren’t I Successful Yet?

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