Each and every farmer in Kenya has a dream and especially the small-scale farms which are the backbone of Kenyan economy. Here in Kenya, you must develop and answer some few questions honestly before you start your success journey. Follow the following tips and you might just be one of the most successful farmer in Kenya.
Value Your Customers
In any business, customers are the most valuable resource. Know what your customer needs and wants. Truly care about the customer’s health, well-being and satisfaction. Everyone deserves fair and honest treatment. Today’s trends focus on healthy, local and good tasting food. Provide the customers with high value products, service and experiences. A high quality product brings the customer back.
You need to think out of the box and use what you already have. You do not have to be large or have all new equipment. Identify what you might have as assets like your location, soil and farm buildings. Also, inventory your skills, ability and passion. Your farming venture needs to make economical sense. It needs to make a profit for you and it needs to be a value for your customer. This requires a well thought-out business plan.
Believe in Diversification
Some people argue that it is not wise to put all your eggs in one basket and we believe so. The world and eating trends are changing day in day out. Demand and supply can cause feast and famine. Multiple income sources can guard against weather issues, changing trends and challenging competition.
Dream your dreams
This is very important. Farming is not as easy as people think, you have to be patient and consistent. Formulate a vision and develop goals. Put a plan in place and evaluate your progress. Make adjustments as needed