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Why Kakuzi Ltd is abandoning Pineaple and venturing into hass avocado farming

Kakuzi ltd which is listed in Nairobi exchange and deals in farming is planning an exit on pineapple farming. After growing pineapples for over two decades now, it is signaling a shift in its products. Kakuzi Ltd is increasing acreage under avocados whose demand has skyrocketed globally.

Read: Basic Characteristics of an agri-preneur

Avocados Has Better Profits

Kakuzi Ltd while announcing that decision in March 2018, they also announce a 5.2% increase in net profit to Sh561.6 million for the year ended December 2017. The profit increase according to the company is attributed to the higher international avocado and macadamia prices.

Although the company which owns more than 25,000 acres of land has been growing tea, forestry, livestock , pineapples and other fruits, it has now decided to focus its efforts on growing hass avocado whose returns per-acre are much higher than that of pineapples.

In a statement produced by Kakuzi, the decision was reached to discontinue with fresh pineapple operation in favor of planting pinkerton, hass and fuerte avocado varieties.

The  major pineapple producers in Kenya include Kakuzi, Del Monte’s in Thika and Ndemo farm in Kilgoris. For the years now, Kakuzi has become synonymous with the crop.

While some of its harvest is exported to countries such as France, Germany, Italy, Belgium and the Netherlands – mostly in canned form – Kakuzi has always sold its produce in the local market. The fruit is also used to make concentrate for juice products.

Read: How to make Silage for your Dairy Cows in Kenya

Hass Avocados and Macadmia Nuts

Over the past several years, macadamia and avocado have become choice crops for agricultural firma in Kenya with Kakuzi, Sasini and other major players reaping heavily.

In 2017, according to their statement, the company closed with 1,500 acres of land under avocado from which it harvested 7,282 tonnes of fruit. At its peak, Kakuzi had over 120 acres of its own land under pineapple and another 1,100 acres under a joint venture with juice maker Del Monte.

However, in 2017, the company closed with just 60 acres of its land under pineapple and the partnership between Delmonte is set to be terminated in future years.

According to Kakuzi, the increase in profit is as a result of continued market demand for avocado and macadamia throughout the year. The company also attributed profitability within the Tea operations has continued to reflect the difficult trading conditions and significant inflationary pressure on labor and other production costs.

Read: Why You should shift gears to Hass avocado and Macadamia farming

Now you know why we have continually advised you to plant hass avocados and macadamia. If the big boys are shifting, why do you sit there claiming that there is no market, or it will flood.

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Why You should shift gears to Hass avocado and Macadamia farming

Farmers in Kenya have been complaining about market and low prices of their products. Be it maize, beans, coffee, tea or wheat these are common sentiments. This is so because of unpredictable prices, changing weather conditions, and expensive farm inputs.

Organizations and farming companies are offering new farming methods and better options such as Macadamia and Hass avocados.  In areas such as north rift where farmers are known to grow maize, organizations are enlightening farmers on Macadamia farming. The reason NGOs and other interested parties are concerned about North rift is because north rift is because they have fertile extensive lands which they can do large-scale farming.

Sasini, and other companies have invested heavily in North rift where they aim to buy Macadamia nuts and Hass Avocado fruits from farmers.

Hass avocado farming and Macadamia nuts farming is not only a good investment for the farmers but also to the environment as it improves the tree cover. The recommended forest cover in Kenya is 10% while currently its less than 7%.  Another advantage of Macadamia nuts and Hass Avocado is that a farmer will always harvest a fruit as long as he lives and the tree will remain. Unlike planting a tree such as Cyprus or cedar which will be harvested upon maturity.

According to hass avocado and macadamia traders, the market is increasing but there is limitation in production.

Unlike other crops farming, hass and fruit farming does not require much of your time and you can grow them as you still do other things.

Read: How to manage soil to prevent insects and pests

No short cuts for Hass avocado and Macadamia farming

If you are a farmer or you are interested in hass avocado or macadamia nuts farming and you want good production and better prices, don’t cut corners.

How to ensure you increase produce goods fruits, nuts

  • Ensure you plant the right variety (not just avocados or macadamia)
  • Always insist on certified seedlings
  • Maintain good care.

Start with clean and high-quality planting materials for higher yield. You should have known by now that export market requires quality procedure. At Oxfarm, we have quality seedlings (hass avocado and macadamia (Murang’a 20)) that are certified by both HCD and KEPHIS.

Read: Why you shouldn’t Worry about hass avocado Market

Advantages of Grafted Over Non-Grafted hass avocado and Macadamia nuts

  • Grafted do not take too long to mature – they take only 2-3 years to produce fruits while the non-grafted takes 7- 10 years
  • Production is more
  • Grafted trees do not grow as tall as the non-grafted ones

Kenya produces 150, 000 annually where 70% is grown by small-scale farmers. Over time, local market has been the biggest beneficiary but for the last few years things have changed drastically. Farmers are now interested on the export market and have now commercialized and there are more people interested in large scale farming of hass avocado.

Read: How to Boost Your Agribusiness Through Marketing

Don’t be left behind, change gears to tree fruit farming and make money as you still do other things.


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Why you shouldn’t Worry about hass avocado Market

Hass avocado, the once an abundance fruit is slowly turning into a luxurious item. Would you have one day thought that an avocado could one day be so in fashion? What is affecting the fruit and making it so luxurious?

The truth is that even the already high prices are likely to spike. As of now, the prices are a record high and there seem to be a light at the end of the tunnel to the farmers. This is indeed something that has gotten most foodies worried. To purchase an avocado today you must pay twice of the thrice of what was the cost some months ago.

A few months ago in USA, there has been an uproar, particularly on the social media by hipster complaining about the scarcity and the high prices that the fruit has attracted. As usual, some may be arguing from the point of ignorance and coming up with many theories to explain their situations. With the launch of direct flights from Kenya to USA, hass avocado farming can only go higher.

One thing we must all agree is that the scarcity and high prices have everything with market forces. We know that high demand attracts high prices. This is what has been happening world over. There has been no withholding of the product, but the supply has gone extremely low from last years. From the economist perspective, there is nothing unusual about the current state of the hass avocado market. The situation is being informed by the various forces in the market. In fact, a close look at the situation shows that there have been two almost equal forces affecting this niche and thus the acute shortage and spike in price. These forces are the dwindling production and bulging consumers market.

Related: Shade nets and why they are important in today’s farming

Decreasing Production of Hass Avocados in South American Countries

Let us take a look at the supply end and establish how it could have contributed to the current state. There are several factors that we can identify from the supply that has contributed to the shortage the market is experiencing. According to the release records, the production of the avocado in South America nations has been adversely affected by various factors since 2016. Countries such as Mexico which supplies almost a half of the international market had a very bad season from last years. Other countries such as Chile, Colombia, Peru, Dominican Republic and the United States among others also posted poor harvest.

Climate change can be said to have affected the production of the fruits. The extended droughts in some of the most productive parts of the world are causing a sharp decline in production. It is important to note that export from Mexico dropped by half last year according to Hass Avocado Board. Another factor that is contributing to the reduced supply is the number of farmers moving away from the crop. This is due to the high production costs. One of the key problems has been the amount of water that the avocado plant requires to bear fruit in a season.

Why not take this advantage as Kenyans and produce more hass avocados?

Related: How to Boost Your Agribusiness Through Marketing

Bulging Consumption Market of Hass Avocado

For over time now, the consumption market of hass avocado has been expanding at a very high rate. The fact that hass avocado can be used in many ways has made it very popular among larger population.  Apart from being a fruit, hass avocado has also been established to possess high medicinal value. These are just some of the factors that have contributed to its market expansion. Among the latest entrance into the avocado consumption market is China.

The entrance of Chinese in the consumption is believed to have destabilized the Europeans and the American markets. With its sheer size of the middle-class population, the demand for the avocado has shot to the roof. Note that Chinese middle class is more than 100 million and they’re the main consumer of avocado. What’s more interesting the price at which the item is selling in the Chinese market. It has been established that Chinese middle class is willing to pay more for the product. This demand can be explained by the increase in export to China by various countries such as Kenya. In short, China is a new and huge market that is opening up while the production of the item is stagnating or dwindling in major producing countries.

Related: Reasons Why You Should Start an Agribusiness in Kenya Today

Although China is thinking of producing their own avocado, Kenya stands a better chance due to its good climatic conditions. We should all take this advantage and plant more hass avocados. The market is there, let no body lie to you that it’s a scheme. Avocado is a fruit that is so loved both locally and abroad.


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How Many Years Will It Take To Get Returns On Invested Capital Under Hass Avocado Farming

There is a growing concern that the fast expanding and globalized competitive world market is causing decline in grower returns and expansion of urban development and environmental regulations causing production cost increases and challenging the viability and sustainability of producing these hass avocado. Muranga and Kiambu counties are among the top  hass avocado producing counties in Kenya. These counties make up 49% of the Kenyan hass avocado industry; grossing over Ksh 1 billion in 2017.

Hass avocado farming is a booming venture and the demand is overwhelming. If you are a farmer and a businessman, think hass avocado.

Facts about hass Avocado Market

  • Global avocado consumption has grown strongly over the last decade,
  • While demand in the U.S. market has nearly tripled in this time, demand in the EU market has remained relatively stable
  • The EU’s difficulty in finding sources for increased supply and seasonal price fluctuations offers a high potential export opportunity
  • Kenya has the ideal agro-climatic conditions for hass avocado cultivation
  • Kenya provides a cheaper cost basis for avocado packaging / export than other countries in the EAC
  • Kenya is well positioned to serve as an extension of the existing regional avocado export network
  • The farm gate price at local market in current year for a 4kg carton is Ksh 200 – 500. It has been increasing per year so we predict it will even double in five years’ time as global demand of hass avocado increases.
  • With your farm production it’s easy to export especially when you have grown them organically. At global market last year a 4kg carton was retailing at Ksh 2000-3500.
  • Export-oriented industries enjoy substantial Government support

Read: How to write a business plan for your agribusiness venture/dairy farming/horticultural farming

What is Return on Capital Invested (ROIC)?

Return on Capital Invested Capital (ROIC) is most precisely a profitability ratio. This ratio helps one understand how the business is using its invested capital i.e. equity, raw materials, production cost and debt to generate profit at the end of the day.

The reason this ratio is so very important for investors before investment is because this ratio gives them an idea about which type of farming to venture in. Because the percentage of profits generated from the invested capital is a direct ratio of how good a farm is doing in terms of transmuting its capital into income.

While calculating this ratio, one thing you need to remember is that whether you are taking the core income of the business (i.e. most of the times “net income” of the farm) as a measuring grid. The business can generate incomes from other sources, but if it’s not from their core operations, it shouldn’t be taken into account.

Establishment And Production Practices Of Hass Avocado

Land preparation and Planting

Hass avocado at Mkulima Wa Nyeri Farm

In Muranga and Kiambu counties there have been very little avocado orchard establishment on new open land since 2015. If new orchards are planted, they are commonly planted on previous avocado ground. The typical land preparation for an avocado orchard planting includes the following.

  • Set in a rectangular system that allows for movement of orchard equipment between the trees for spraying and harvesting.
  • Spacing of hass avocado can vary from 5m * 5m to 9m* 5m but the final decision rests with the grower
  • The tree rows should be planted as close as possible in an east-west direction for maximum sunlight on both sides of the trees.
  • The tree drip area should be kept clean of any growing crop but should be mulched.
  • Make sure that at the time of planting the soil is clean of weeds in the planting rows, the irrigation has been installed and is in a working condition and enough stakes are available for supporting the trees directly after planting.
  • Trees should be kept upright and out of direct sunlight until they are physically planted. Planting holes can be dug with a hoe and spade and needs to be 2ft * 2ft *2ft.
  • When ready for planting the bag is carefully cut open along one side without disturbing the root system. Loose soil is piled into the planting hole so that the soil level of the avocado tree will be 1/3 above the ground.
  • The tree is then kept upright and the hole is filled with soil and firmly pressed down. Fill to the soil level of the planting bag.
  • The majority of the land preparation operations including irrigation and drainage system installations are done by contractors.

Read: 8 types of agribusiness ideas to think about in 2018


Pruning begins in establishment year 4. Pruning is needed for improving yield for profitability, reducing fertilization needs, and maximizing tree-bearing surfaces. Pruning consists of removing deadwood and overcrowding branches, and creation and maintenance of desirable structure and size. Growers in these regions typically prune once per year in September starting in establishment year 4. Pruning is considered to take 6 minutes per tree in year 4; 7 minutes per tree in year 5; 9 minutes per tree in year 6.

Read: Improving banana farming in Kenya through Value Addition

Hass Avocado Projections After Establishment (5 Acres)

Below is a projection and an estimated income. From this information a farmer is able to calculate return on capital for his project depending on the capital injected. Capital will vary depending on place and whether the farmer owns a land or will have to lease.


Year Expected no of (kg) per hass tree/year

(Calculate with average)

Total number of trees (5 Acres) Total average no of Carton. (1 carton = 4kg) Total income

Cost of a 4kg cartoon


Ave- ksh 75

2nd 10-13 750 2250 0.2 millon
3rd 40-60 750 9375 0.7 million
4th 80-120 750 18750 1.4 million
5th 130-160 750 27187 2.0 million
6th 170-185 750 33187 2.5 million
7th 200-220 750 39375 3.0 million
8th 220-230 750 42187 3.1 million
9th 230-240 750 44062 3.3 million
10th 240-270 750 47812 3.6 million





17th 650-750 1300 105000 7.8m





Note! only advises you and is not liable whatsoever. Always follow your instincts, consult your agricultural experts and do your own research.

If you need certified seedlings kindly contact us!

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The Definitive Guide On Hass Avocado Farming

Hass avocado farming is gaining popularity in Kenya and the entire world day by day. Grow yours today and you will never regret as the demand of the fruit keeps on rising. Be patient about seeing fruit. If you have purchased and planted our seedlings, you can probably expect to see your first fruit 2-3 years after planting. If you are growing from seed, it can take anywhere from 5 to 13 years before the tree is mature enough to set fruit. When the tree does flower, expect a lot of flowers to fall from the tree without setting fruit. This is natural. Patience pays, however with our certified seedlings you don’t have to wait for long.

Read Also: Pros and Cons of Chicken farming in Kenya

How to Plant

• Before you plant, ensure your cultivar is right for you and your site and for you – they vary significantly including tree height, hardiness, fruit flavor, ripening and harvest time, and more.
• New trees should be planted on mounds 18 inches to two feet high, and six feet across, even when you have fast draining soil. Use a lot of compost manure in the planting hole, and the more mulch the better: With their shallow roots, avocados thrive in deep mulch. Never rake up the leaves – leave the leaves where they fall.
• Avocados do not do well in containers – they should be planted on the ground. To keep your avocado under eight feet, prune annually and don’t let it get out of hand.

Heat and Cold Protection

• Weather over 35 degrees Celsius may deter fruit set. Keep trees especially well-watered when it’s hot.
• If the temperature drops below 0 degrees Celsius, We recommend you put coffee hulls (available for free from coffee roasters), straw, leaves or another kind of mulch to cover the trunk six inches above the bud graft and/or cover with nursery cloth.
• If your tree suffers frost damage, the top of the tree may look dead. Dead material protects the lower branches from freezing. In spring, the dead stuff falls off and the new growth comes out.

Read Also: 5 Things to Consider When Thinking of Starting a Fish Production


• Bees are the prime pollinators of avocados. We recommend boosting their numbers in and around the trees during their flowering period to increase fruit set. Try bee-loving plants such as rosemary, or establish a hive near your trees.
• Planting both an A type such as Hass and a B type cultivar such as Fuerte, may dramatically increase fruit set
Site Selection
• If you grow a more tender variety outside your recommended zone, protect the trees when they are young and find a favorable microclimate on your site.
o Plant on slopes. This allows for excellent drainage to prevent root rot and increase frost protection because cold air sinks and accumulates on valley floors, bypassing the trees
o Avocados can do beautifully in the flats, especially in low frost areas with good sun and mild summers.
o Given the right care and conditions, Hass cultivars can grow and bear inland.

Harvesting Tips

• The best place to store fruit is on the tree. Some varieties hold their fruit well for up to six months, while others don’t. Picking fruit only when needed may extend the harvest period for many months. The longer avocados sit on the tree the higher the oil content.
• Avocados are mature before picking, but not ready to eat. They must be softened off the tree. The softening process takes from a few days to a week or even longer. To keep them from ripening, refrigerate them. To speed up ripening, put them in a paper bag with an apple or a banana.
• Given the space, you can harvest all year round by planting varieties that ripen successively, since different avocado varieties flower and set fruit at different times.
• Once avocados get really big, they are unruly. To harvest, you must climb up to the tree’s extremities with your fruit picker.
• For easy harvest, keep trees below 12 feet.

Also Read: How to Be Smart in The World of Agribusiness

Learn from the best, contact us and we will advise you as well as provide you with seedlings.

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Why Hass Avocado is the new Cash Crop

For many years, farmers in the central highlands of Kenya have depended on Coffee and tea farming as the main cash crops. Everything was going on well with farmers smiling to the banks until sometime back when prices plummeted to the great disappointment of coffee farmers in Kenya.

But just when doom seemed like the inevitable reality for these farmers, came the Hass avocado, a variety that has a high demand overseas. Hope has been rekindled and farmers’ accounts are now swelling since the export market is too hungry for this crop.

Hass avocado farming in Kenya is bigger than coffee. Any unit of the tree if appropriately managed will provide 1,000 fruits/tree a year. According to the current prices by for example Kakuzi Ltd, a single fruit sell between Ksh 10 and Ksh 20 and sometimes goes even beyond Ksh 30.


With that, we can do a rapid calculation: an acre of avocado can have 150 trees well-spaced (17ft by 17 ft). If at full maturity a tree can give you 1000 fruits, and we assume the market is fair and a fruit goes for Ksh 15, it then means that 1000X15X150 = 2.25M per year

Keeping in mind the under-supplied market and the fact that avocado trees require little attention, this is a venture worth investing in. It takes only 2 -3 years to start harvesting.

Related Post: The benefits of certified fruit seedlings

Strict Requirements

Handle all avocados with great care! Export markets, especially the European market, have very strict quality requirements which smallholders may find difficult to meet. Local markets are less complicated but also tricky, because avocados tend to mature all at the same time, making it unprofitable for farmers to sell them.

It is almost impossible for farmers to store or process avocados. Commercial avocado growers must therefore be linked closely to a good market

Kindly book your seedlings as early enough to allow us to serve you better.


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Farmers already earning more from Macadamia nuts and hass Avocados

Jungle Nut Holdings Limited, a Thika-based firm is offering better prices to avocado and macadamia farmers in Kiambu and Murang’a counties. Jungle Nut Holdings Limited also provides financial support and agricultural training.

Speaking during farmers’ organic and e-buying workshop at a Thika hotel last year, J-Hela accounts manager James Kimotho said middlemen and brokers have been exploiting farmers for a long time. Kimotho said farmers will be paid Sh120 per kilogramme for macademia nuts. Brokers had paid Sh30 per kilogramme.

Kimotho said that Jungle Nut Holdings Limited will collect the nuts from the field to relieve farmers of the burden of transport cost. The firm has introduced a mobile banking platform — J-Hela. Farmers can save money, borrow money and buy products. Kimotho said the firm has developed a business model with the farmers for commercializing of both macadamia and avocados farming.

Jungle Nut Holdings Limited guide farmers on the best farming methods to ensure they get high yields. The firm has also created a marketing plan based on comprehensive study of global markets.

Related Content: drip irrigation in fruits

Farmers now get handsome profits

“J-Hela enables us to directly buy produce from the farmers electronically. They receive payments via their phones using on the same service. This eliminates middlemen. They also make payments on the same platform for farm inputs,” he added

Stephen Waweru, a macademia farmer from Gatanga, Murang’a, said since he entered into partnership with Jungle Nut in 2014, his production has risen from 100kgs to 500kgs annually.

“We used to hear macadamia nuts fetch high prices, but we never made handsome profits because of brokers. We did not have direct markets. But Jungle Nut came to our rescue,” Waweru said.

Many farmers in the region are now switching to macadamia and avocado. Coffee and tea farming is not paying, he said.

Bernard Mwangi, an avocado farmer from Muruka, Kandara, said Jungle Nut introduced the Hass variety and taught them how to grow them organically. Mwangi said farmers’ lives have improved.

Kimotho said the company has expanded to other counties, including Embu.

Many more farmers now are venturing in macadamia farming.

For more information on macadamia farming and avocado farming call us or visit our offices.



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Hass Avocado farmers reap big in Muranga

This year hass avocado farmers have shared Sh20 million as their annual bonus following direct contact with a processor. Through negotiations by the Muranga county government and multi-national Kakuzi Ltd, 3,000 farmers drawn from 60 co-operative societies delivered their quality fruits for processing.

In the past three years, avocado farmers have been benefiting with annual bonus from the processors depending on production, quality and size of the fruits. In 2014, the farmers, after they complained of exploitation by middlemen, made Governor Mwangi wa Iria to scout for a market before settling on Kakuzi and other players.

On Friday, 8th December Governor Wa-Iria witnessed the Kakuzi assistant general manager Paul Mbugua declaring the annual bonus to thousands of farmers drawn from four counties in the region. Quality fruits in the negotiated contract, the company buys a four-kilo carton of quality fruits at Sh420.  According to Mr. Mbugua, this year, production of avocado remained low due to prolonged drought that led to better payment in the international market. Payment is made to farmers a week after delivery at the factory in Makuyu. Farmers should employ strategies to increase production to supply the growing market locally and internationally.

Read Also: The benefits of certified fruit seedlings


Avocado fruit business is growing rapidly in Kenya with small-scale farmers reaping profits from this investment. It is viable with benefit-cost ratio>1 and affordable initial capital requirements. Demand projections for the consumption of Kenyan grown Hass avocado fruits locally and internationally is increasing due to its inherent characteristics and adherence to Organic production.

This agri-enterprise is ideal for Kenyan farmers and buyers finds them at their growing regions. The cost of production is low as it requires less labor, it is a perennial crop, resistant to diseases and pest which gives Kenyan farmers comparative advantage and well placed for organically grown Hass avocado.

The governor lauded the achievement following partnership between his administration and Kakuzi that has benefited the small-scale farmers who had been exploited by middlemen. Before 2013, our farmers were greatly exploited by brokers who bought an avocado at one shilling but presently they are reaping better payment.  Wa-Iria said that his administration will not entertain brokers who had been a threat.

As an agricultural organization, we work to enhance diverse seed access to our farming communities. For more information Contact our offices.


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Why farmers should embrace new Hass avocado variety

Kenya produces an estimated one hundred and fifteen thousand metric tons of avocados annually. Out of this, 70%  are grown by small scale farmers. The local market has been a major beneficiary of these avocados, but lately, this has changed drastically. Many farmers have begun commercializing to the export market thanks to new variety; Hass,which has high demand in the European market.

Other varieties grown are Fuerte and Pinkerton. Initiatives by the Kenyan government have seen a major boost to the avocado industry to fully comply with global market standards and regulations. KEPHIS has been actively involved in monitoring and educating farmers and exporters. Increased investment by county governments also plays an important role in boosting farmers who have consistently struggled with low prices from middlemen.

For instance, Murang’a County one of avocado growing areas, many farmers have embraced avocado cultivation following the County government initiative of distributing free commercially viable Hass variety seedlings to farmers. They have also directed that the price of one piece of export avocado should be at least 10 Kenya shillings.

An avocado farmer reveals that they used to cultivate fuerte and pinkerston which were not high yielding. Since they embraced Hass variety they have seen an emergence of many buyers such as; Kakuzi, Vegpro, Olvando among others.

Also see: The role of an Agronomist

How to plant avocados

Most people in Muranga used to depend on coffee as their source of livelihood. Farmers attests that avocados are easy to grow unlike other fruits as they do well in different types of soil and do not require a lot of water and attention. They are fairly resistant to drought and average distributed rainfall is adequate for proper crop plant development. There are two ways of planting avocados.

  • First they are planted as seedlings which involve digging huge holes to retain water when the plants are young for a better growth. Manure is also required during their initial stages for a strong and better root development.
  • The second method is planting the ordinary avocado seeds. Top working entails cutting a whole tree and when it starts to shoot up again, we graft the emerging branches with the Hass variety to achieve a new tree which is highly productive.

Grafted hass Avocados

Grafted avocados trees take close to three to four years to be ready for fruiting and fruits can be harvested to a period of four months. On average, a single tree can yield to a maximum of 500 fruits in a season. The harvesting season for the fruit in this region is between the months of March to June.

One farmer attests that for them to have a bumper harvest, they usually have to crop manage their plant to the latter. This involves removing excess branches which reduces yields and application of ash to control mites which feeds on the base of the trees causing them to rot and eventually to dry. White flies are a major challenge they grapple with and to control them, they do regular sprays as well use traps.

On their three acre piece of land, a farmer can garner an average of two hundred and fifty thousand shillings in a season. Boniface a farmer in Muranga usually sell at forty shillings a kilogram to the established companies in the area and sometimes seven shillings per fruit to middlemen who transports the fruits to Nairobi, Thika and other major towns.

Oxfarm Organic Ltd is a licensed company that deals with seedlings. A part from growing avocados for sale, we run an avocado nursery as well. This entails planting ordinary avocado seeds in small black polythene paper bags and once they sprout and attain a height of three centimeter, we graft with the scion of the Hass variety before transplanting and selling the rest.

This process takes a period of four months for the grafted plants to be ready for planting. The demand for grafted avocados has increased by a great margin and we are are receiving orders from various people within all over the country.

We also graft and sell other seedlings as can be seen below. Book now for the next rainy season!!!



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Plant hass avocado as a retirement plan

Maybe you have always dreamed about retiring when you hit 60—or even before you get at 50. Having a clear focus and a plan to retire early can be empowering. It feels good to have a purpose and a strategy. plant hass avocado today and you will never regret.

Grab this opportunity to think about what “early” and “retirement” mean to you—and set yourself on a path to bring that vision to life. Some successful early retirees who now blog about their experience prefer the term “financial independence” to “retirement”: The essence is that you, and not an employer, get to call the shots on how you spend your days. That might be a pleasant schedule of travel and community service or maybe working as hard as—or harder than—before on a new business venture you’ve always hoped to pursue.

That’s not to say that making an early exit is easy, though. The more ambitious your vision, the more important it is to start saving and planning as soon as possible and the more compromises between your current lifestyle and future goals you’ll likely need to make.

Related Post: The role of an Agronomist

Consider Avocado Farming

Hass Avocado treeHass avocados matures between 2-3 years, have a long-life span of more than 50 years and you are guaranteed of the market for the fruits. Hass avocado is an investment like no other. With only 40, 000 per acre you can be getting a minimum of KSh 500,000 per year. Oxfarm Organic Ltd plant 150 seedlings per acre and each tree can produce over 1000 fruits per year with the current price of KSh 15 per fruit.

Take for example an employee aged 40 years, and earning an average of 50,000 per month. He can plan an early exit today. What many people don’t know is that working for a person is pursuing someone’s dreams. What about your dreams? We all get it, one needs capital to either start a company or a business. But the question we ask people is, how long have your land laid idle? Five, seven, fifteen years? Now do the math, get out of your comfort zone, plant avocados today and have all the freedom you want. With an avocado farm, you can do other things since avocados require minimal maintenance.

Yes, plant fruit trees, hass avocado, and other perennial crops with haste. For those who work in the office day after day, such can be incorporated in the retirement plan. Such a farm can be a comfortable retreat after years of going back and forth to office. As admitted by those traditional monocrop corn farmers, it can raise the market value of a farm and so it can become a sound investment.

Take a loan if you have to, plant hass avocados and we guarantee you, soon you will fire your boss. We are supporters of anyone who grows avocados.


Book your seedlings today, prepare early for next season and two three years to come you will laugh all the way to the market. Call us today for more information.