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Marketing Process Of Hass Avocado In Kenya

Hass Avocado Farming

Hass avocado variety is the most common for exporters as it has a massive market in Europe as compared to other varieties. When ripe, hass variety turns dark purple. Its benefits as compared to other varieties of avocado are tremendous as seen below;-

  • High in protein and mineral content as compared to animal protein
  • They are an essential source of cholesterol
  • Hass avocado are used in cosmetics such as manufacture of facial and hair oil.
  • Apart from earning foreign currency for the country, hass avocado earns a substantial amount of income for farmers.

When venturing in avocado farming, remember it’s a lifetime investment and you therefore need to be careful in what you do. its grown both by large-scale farmers and small scale farmers.

Kenya sits on a tropical belt which is ideal for avocado and other tropical fruits. Consumers like African avocados as they are regarded to be both sweet and big. South Africa and Kenya are the biggest producers of hass avocado.

Hass avocados from Kenya normally flower at around October and mature between march and September. It is mandatory to know when it’s the right time to identify the correct harvesting period because hass avocados are harvested raw and ripen off the tree. Most exporters have done their research and know when hass avocado are ready for harvest in different areas in Kenya. From the farms, avocado is sent direct to the pack houses where it is prepared and processed ready for shipping. Main exporters include, Selina wamucii, Kakuzi Ltd, Sasini, Mt Kenya Avocado, oxfarm.co.ke.. e.t.c,.

Requirements For Exporters

You do not just wake one day and decide to export fresh produce, there are different procedures you must follow for you to be allowed to ship fruits. Before any farm produce can find its way to the export shed, several certifications are required. its however not that hard as many farmers from central region have enjoyed avocado export business for more than 15 years now.

Form Bargaining groups

While all exporters of avocado look for quality, they also look for quantity. Don’t expect an exporter to come to your farm if you only have one tree. Therefore, the best thing to do is to form a group with a management team. This management will be able to sell your ideas and bargain for better pay. For instance if you live in Maragwa, Muranga county and 100 of you with each farmer having an average of 100 trees, that means the number of trees in your region are about 10,000. With this kind of a number in one area, you can bargain for better pay and any exporter will listen.

For entrepreneurs intending to export directly to the international markets to succeed, one will need among others a solid financial partner, a reliable logistics company, and an experienced body of staff to ensure compliance with several standards.

There are various government bodies including Kenya Plant health Inspectorate Service and Exports Promotion Council that have been institutionalized to help entrepreneurs crack the export business.

Get your facts right and do the right thing and market for your hass avocado won’t be a problem.

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The benefits of certified fruit seedlings

The initial cost of buying certified fruit seedlings can discourage many farmers. Farm generated fruit seedlings is usually a lot cheaper than purchasing seedlings from an external source. So if a farmer’s primary concern is about cost per unit of farm-saved seedlings versus cost per unit of certified seedlings, the equation is simple. Farmers may even say “we’ve always used farm-saved fruit seedlings.” Why invest in something new? But farmers who think a little more recognize that it’s not enough to merely consider the price difference. Farm fruit seedlings requires proper quality testing, cleaning and even treating. Taking these factors into account, the cost savings aren’t quite as attractive. In fact, certified fruit seedlings is a very different product from farm fruit seedlings, and it offers unmatched benefits.

Ask farmers who rely on certified fruit seedlings what the most important benefits are, and they’ll say the quality and stability of their yields. For decades, seedlings companies like Oxfarm Organic Ltd have been investing in improving seeds through smart breeding, grafting and trait technology. Traits are the genetic characteristics that help crops grow to their full potential, thrive in different environments, defend themselves against insects, nematodes and diseases, and withstand all that nature may throw at them. Thanks to the research and development that has gone into fruit seedlings development and new genetics, certified seedlings holds improved traits such as better quality and quantity of yields, pest resistance and drought tolerance. The genetic purity and assured quality of certified fruit seedlings reduce the risk of adverse climate conditions, pests or diseases that can reduce the next season’s yields.

Related Post: Why Hass Avocado is the new Cash Crop

The Benefits of Certified Fruit Seedlings

Certified seedling is clean. It’s grown and processed under the strictest possible production conditions to minimize the risk of infiltration by weeds or other undesirable plants. Certified seedlings also give a farmer pure variety. Strict quality management systems are employed to maximize purity and ensure a farmer receives the specific variety he wants. Another advantage these quality management systems offer is traceability. With food safety and traceability becoming increasingly important criteria in agriculture, farmers growing crops from certified seedlings can be sure of its origins.

The advances in seedlings technology that have gone into certified seedlings also bring decisive benefits in overcoming the challenge of feeding the growing global population. This technology has increased productivity, enabling farmers worldwide to grow more food on available agricultural land. With urbanization eating away at farming acreage, it’s vital to maximize yields per hectare.

For more information, Visit our offices or contact us and get your seedlings.

We have a demo farm and a nursery at ridge ways Kiambu road, contact us for a visit 0706222888.