Posted on 1 Comment

A Blueprint For Success: Using Digital Tools in Entrepreneurship

Just like in other countries, Mozambique has also felt the impact of the novel coronavirus. It has been a difficult moment in most parts and many entrepreneurs such as Catarina Bie have struggled to keep their businesses running. Catarina’s shop in Maputo, Mozambique was on the verge of getting closed. Most of her customers disappeared when COVID-19 erupted. Things got worse to appoint that she was almost about to close her business – a decision that could have had a long-term impact on her family’s future. Fortunately, she got involved in digital technologies which introduced her to better approaches that helped her keep her business running.

A Shift to Digital

Millions of small businesses globally like Catarina’s have experienced challenges as COVID-9 cases increased. With social distancing and travel restrictions, it was hard to do business. Every industry was affected from agriculture to retail and supply chain to tourism. To keep the sales flowing and operations running, businesses turned online and mobile platforms such as Facebook and WhatsApp became the new marketing hubs. In the agriculture sector, shifting to digital tools not only maintained the sales, locally and internationally, but has also enhanced crop productivity.

A Blueprint for Success

However, some groups find it difficult transitioning from traditional methods to digital formats.  To overcome these challenges, there are a few factors that should be put into consideration. They include:

  • Understand your needs as an entrepreneur and familiarize with various technologies in your field: These days, most entrepreneurs have smartphones which means they are connected to the internet. With adequate knowledge, they can turn their smartphones in to a marketing hub through platforms such as Facebook, Twitter, and WhatsApp. Before investing in technology, start-up and well-established businesses should first understand their needs and weigh different technologies that they can use to improve their services and operations.
  • Choose the delivery methods and the most suitable technologies: To keep the entrepreneurs engaged, an interactive structure such as a WhatsApp or Facebook group is important. This can provide an ideal ground for various businesses to share ideas and market their product. After weighing down different technologies, the next step is to select the most suitable technologies to integrate into the business. Embracing marketing platforms such as social media platforms can be a blueprint for success.
  • Measure the effectiveness with regular feedback from various groups: If you are using marketing platforms and your products are ordered online, you should measure the effectiveness of your marketing strategy and technologies using the generated returns and feedback from the customers. You can even create a WhatsApp or Facebook group to interact with regular customers.

Catarina invested a part of her savings in the business. She bought a few chairs to attract and accommodate more customers outside. Catarina says that she could have thought it’s possible to make her small business profitable during the pandemic. The new technological approaches helped her reach customers despite the COVID-19 pandemic. “Social media has helped me improve my business skills,” she cites. She can now afford a smile as she looks at a group of people settling down in one of her new outdoor tables and order a meal.

Order your favourite fruit seedlings from oxfarm.co.ke

Posted on 1 Comment

Farming Becomes Digital with oxfarm.co.ke

The world is changing at a very high rate and farmers shouldn’t be left behind. Agriculture is the key propeller of Kenyan Economy. With the current world population almost hitting 8 Billion, farming is no longer for personal consumption but a business; people must eat. There several factors that are making digital farming lucrative. Think of it this way, people must eat and as mentioned earlier the population is increasing due to improved medicines, low mortality rates. Another factor is lifestyle diseases, with inorganic food and working in offices all day, a bigger number is becoming sick and the only way is to eat organic healthy foods. No wonder organic farming is highly recommended and organic foods are the most expensive.

So, who can do digital farming?

Anybody can become a digital farmer, regardless of land size. It doesn’t matter the size of land that you have, whether you work in an office or self-employed. All what is required is change of perception and the right attitude. We at Oxfarm can sincerely assure you that you won’t go wrong if you do everything right in farming. However, we have realized that people are tied up in their jobs and careers and that is why we have come up with a helping hand where we can provide all the services required; i.e. from farm inputs, manure, farm machinery, labor, etc..

Although we major in tree fruit farming and export, we have highly trained agronomists such as Dickson (commonly known as Mkulima Wa Nyeri) where we can assist farmers with the necessary information about any kind of farming. At the comfort of your home, office or even your car you can login in into our website and order what you need. We are very responsive, and we always assist in the best way possible.

Many are times where you find that a customer has a chunk of land lying idle, but he doesn’t know what to do with it. He doesn’t know where to start, and not because of capital but merely because he doesn’t know where to start, doesn’t even know how farming is profitable.

Let’s take this example, Kenya has at least 45 million people. Assume that each consumes around ¼ kilo of maize flour every day (one meal-ugali/githeri) that translates to 11.5 tonnes a day of ugali which is equivalent to 11.5 tonnes of maize daily. Do you think Kenya will ever satisfy that demand? However, that’s just an assumption but close to what happens daily in terms of maize consumption. Now, do your own math and determine how many liters of milk is consumed daily, how many tons of Wheat flour, etc.. That tells you that demand for agricultural products will always rise as long as population increases.

Another factor still caused by population increase is sub-division of land, you find that our ancestral land has been subdivided in many parts of the country that it can’t be sub-divided any further. What happens is that people stop farming and only construct shelters…the question we beg to ask is, who feeds them?

Mkulima Wa Nyeri: “Future Billionaires will be Farmers”

Oxfarm Products and Services

Following the examples, we have explained above, it has come to our attention that many people with land are the only option that Kenya has. We have therefore brought digital farming to you, whereby we will do almost everything for you (at a cost of course). Here are our services and packages. We also sell all farm inputs under one roof, making it easier for you. If you have ever thought of farming, anything, come to us.

Nowadays technology has improved almost everything and just with a smartphone, you can get everything wherever you are. Why not farming? Contact us and we will guide you and or market your products.