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Basic Characteristics of an agri-preneur

Agribusiness is important to global food supplies and developing economies. However, getting agricultural products from re-mote rural areas into larger markets has its challenges. These include a lack of intermediaries to develop relations between vendors, purchasers and contract systems. Other problems include inconsistent product quality and supply of products because of poor infrastructure. There is also competition in domestic markets from transnationals that can sell their products for less than domestic producers can. This is where an agri-preneur comes in; sees a problem and thinks of a solution.

What is agri-preneurship?

Agri-preneurship is a key factor for the survival of small-scale farming in an ever-changing and increasingly complex global economy. But what is agri-preneurship? How does it relate to small-scale farmers who operate on the edges of the economy?

Agri-preneurship is one way in which small-size farmers can confront issues such as under-employment and need for new jobs. Opportunities exist for farmers to create value-added agricultural products that are sold in local markets. For example, Oxfarm adds value to tree-tomato fruits to make juice and jam. Rural agri-preneurs can compete against larger corporations through a business cluster that controls significant quantities of local farm products.

Agri-preneurship motivations are important in understanding how the agri-preneur operates their business or defines success. Traditionally, the definition of an agri-preneur is an individual who starts a new business, cognizant of associated risks and ambiguities, for profit and growth. The agri-preneur takes advantage of opportunities and gathers resources, usually money, and other necessary non-monetary resources to turn their ideas into reality. Motivation for agri-preneurship, its meaning and measures of success differ among people, as well as countries, and by income level.

In addition, agri-agri-preneurship is tied to personal identity. Each agri-preneur seeks to legitimize their identity through business activities and thus their goals reflect the environment and social norms. For example, an agri-preneur in a developing country may view success as the ability to support oneself and one’s family. In contrast, another agri-agri-preneur may be competitive, seeking to be the largest and best in order to reach their goal to be a profitable self-supporting business, independent of others.

Read: How to make Silage for your Dairy Cows in Kenya

Agri-preneurship dynamics

Successful agri-prenuers in Kenya are highly knowledgeable, contacts with various people, innovates and adopts improved practices in agribusiness. However, there are many challenges that these farmers face: social barriers, economic barriers, regulations, access to finance and information, and their own managerial capacity to cope with risks and changes and to seize opportunities.

 Characteristics of an agri-preneur

  • An agricultural agri-preneur should be able to think purposefully in terms of farm activities. This is perhaps, the hardest task most farm agri-preneurs face. Most of the farm people find it easy to do, to act, to perform. Most farm people have difficulty, however, in thinking clearly about farm development. An Agricultural agri-preneur must be able to think.
  • An agri-preneur should be able to express himself clearly. The best conceived idea is worthless, unless it can be communicated. An Agricultural agri-preneur must communicate to farm laborer effectively.
  • An, agri-preneur in the farm sector must possess competence in farm operations. This does not mean that he must be a technician. But rather, he should possess the technical competence necessary in his field to enable him to manage the farm effectively.
  • Farm entrepreneur should possess the ability to think broadly. He should be able to see the overall, not miss the forest because of the tree. Broad comprehension is necessary so that he can see the effect of each proposed action on the whole of the farm activities.
  • An agri-preneur must know the actions and reactions of different farm people engaged by him in his farm or in the hired farm which he is managing, and he should have the tact, intelligence, foresight, etc., to channelize such actions and reactions for greater interest of farm activities in which he is engaged.
  • Agri-preneurs must take appropriate decisions with regard to farm activities from its very first stage till the last stage and he should know how to coordinate various stages of farm operations so that new result is encouraging.
  • He should know how to get various facilities extended by the government, semi-government and: other departments, institutions and organizations in time and in right quantity. This is a quality he must have to have for being successful in his farm activities.
  • He should also be able to think how his land can be used in the best possible way through multiple-cropping or double cropping and to make proper arrangements so that he gets maximum prices for his farm products. Production and marketing of farm products should be well coordinated.
  • He should be able to maintain daily records of the …..costs including depreciation costs of his farm activities and should make all possible efforts to reduce costs to the minimum and to have maximum return after selling his farm products. There should be a detailed costs and revenue accounts of his farm.
  • He should be able to think the feasibility of starting an agro-industrial activity to supplement his farm income. He should also see how he can earn more through subsidiary occupations.
  • He should work in such a way that he can minimize jealousy, rivalry etc. Among his neighbors so that his farm operations are least disturbed.
  • He should be tactful enough to avoid political pressure, if any, to influence his farm decisions.
  • He should foresee vested interests to disturb his farm activities beforehand so that he can take appropriate steps at the right time to minimize such influences, if any.
  • He should be dynamic. This is a trait that is characteristic of leaders and is essentially needed in a changing economy. This trait is a desire to move ahead, to change, to break new trails, to do bigger and better things. It is not an obvious personality trait. It is not a high-pressure personality. In fact, it may not even show on the surface. But it is desirable and usually spells the difference between passive agri-preneur and dynamic agri-preneur.
  • He should possess skill in human relations in the farm sector and have insight into human motivation and behavior, this enables him to lead, not drive, his farm workers.

Read: Ksh 2000 for an Apple? Here are the most expensive fruits in the world

In the process of farming the farm agri-preneur will require to decide on the best size of his enterprise, the storage facilities needed, and the amount of credit required to implement the production plan. Similarly, the methods for land preparation, planting, weeding, irrigation, fertilization of land, controlling pests and diseases, harvesting, threshing and cleaning of produce need to be decided in advance. Decisions on all these issues are vital as they very much influence the productivity of an individual farm. Nevertheless, a serious obstacle is to be found in the shape of imparting appropriate training, to farmers in order to make them capable of taking decisions of various types, so that the farmer of tomorrow may also become a good agri-preneur.

 

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Amazing Health Benefits of Plums

Plum Fruits are amazing for human body, mainly for preventing cancer. You call it plum when it is fresh, and you call it prune when it is dried, but both of them are full of nutrients. So no matter which type that you eat, you can still reap the benefits. They are packed with an immense range of phenols and flavonoids, which offer an impressive range of health benefits. Listed below are few of the health benefits of plum fruit

Cardiovascular Health

Regular consumption of plums is quite beneficial for maintaining cardiovascular health. Research has proven that the regular intake of dried plums helps in promoting fluidity of blood in the arteries. This protective effect aids in the prevention of various cardiac complaints, including the development of atherosclerosis and the reduction in chances for heart attacks and strokes.

Also Read: How to establish grafted purple passion Fruits Orchard

Prevent Cancer

Several researches have proven that the plum extracts have been proven beneficial in the treatment of cancer. Research has shown that the component epicatechin, present in plums, helps in preventing the growth and proliferation of malignant cancer cells and encourages apoptosis in human hepatocellular carcinoma or liver cancer. They are rich in antioxidants and phytonutrients, including chlorogenic acid and neo-chlorogenic acid which have a restorative effect on breast cancer cells, without harming the normal healthy cells of the body.

Prevent Osteoporosis

Regular Consumption of dried plums exerts anabolic and anti-resorptive actions, which aid in maintaining healthy bones. Plums consist of Flavonoids such as caffeic acid and rutin which helps in preventing the deterioration of bone tissues and prevent diseases such as osteoporosis in postmenopausal women. Polyphenols, along with the potassium content present in dried plums, encourage the formation of bones, enhances bone density and prevents bone loss caused by ovarian hormone deficiency. Research has proven that regular consumption of dried plums helps in the restoration of bone density that has already been lost due to aging.

Boost Immunity

Plums consist of Vitamin C which is proven beneficial in strengthening the immune defense of the body. It helps to promote the body’s resistance against various infections and inflammations. Research has shown that oriental plums have immune-stimulatory constituents that encourage the production of nitric oxide in the body, obstruct the metastasis of tumor cells, and are valuable in preventing various diseases.

 Skin Care

Plum consists of huge amount of vitamin C, along with other antioxidants, which help to maintain healthy, radiant and youthful skin. Regular consumption of plums helps in reducing dark spots and wrinkles due to the presence of anti-aging nutrients. Plum extracts are used in various skin care products such as face wash and packs.

Control Diabetes

Plums use anti-hyperglycemic effects and help in combating diabetes. Research has shown that the consumption of plum extracts aids in the reduction of blood glucose and levels of triglyceride in the body. Flavonoids present in plums exert protective effects against insulin resistance and help to enhance insulin sensitivity in the body

Regulate Cholesterol Levels

Dried plums or prunes are quite helpful in preventing hypercholesterolemia and hyperlipidemia. Research has proven the effectiveness of prunes over grape-juice in maintaining healthy levels of plasma and liver cholesterol. Fiber content present in it also adds to the protective effect of the heart by reducing LDL cholesterol and helping to elevate the levels of HDL cholesterol (good cholesterol)

Cure Influenza

Japanese plums are effective against the infection caused by influenza A virus. Research has shown that concentrated juice of Japanese plums contains lectin-like molecules which help in inhibiting and treating the infections caused by human influenza A virus.

Improve Cognitive Health

Researches have shown that the flavonoids present in plum juice are effective in providing protection against age-related cognitive impairment. Beneficial phytonutrients present in plums help in reducing the inflammation in the neurological areas to improve learning and memory functions. Regular consumption of plums also helps in preventing age-related neurodegenerative disorders such as Alzheimer’s and Parkinson’s diseases.

Removes Dandruff

Vitamin C in the plum can help you get rid of dandruff. Hair follicles often get clogged due to dandruff and flaky skin. This damages the follicles and inhibits the hair growth, if not treated in time. Plums can help fight the bacteria on the scalp and soothe the skin to ward off dandruff. This will get rid of the follicles debris and encourage new hair growth.